• HOME
  • NEWS
    • BIOENGINEERING
    • SCIENCE NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • FORUM
    • INSTAGRAM
    • TWITTER
  • CONTACT US
Wednesday, June 29, 2022
BIOENGINEER.ORG
No Result
View All Result
  • Login
  • HOME
  • NEWS
    • BIOENGINEERING
    • SCIENCE NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
        • Lecturer
        • PhD Studentship
        • Postdoc
        • Research Assistant
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • FORUM
    • INSTAGRAM
    • TWITTER
  • CONTACT US
  • HOME
  • NEWS
    • BIOENGINEERING
    • SCIENCE NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
        • Lecturer
        • PhD Studentship
        • Postdoc
        • Research Assistant
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • FORUM
    • INSTAGRAM
    • TWITTER
  • CONTACT US
No Result
View All Result
Bioengineer.org
No Result
View All Result
Home NEWS Science News Health

Study: in social media safety messages, the pictures should match the words

Bioengineer by Bioengineer
December 31, 2020
in Health
0
Share on FacebookShare on TwitterShare on LinkedinShare on RedditShare on Telegram

Effective posts led to better understanding among new parents

IMAGE

Credit: The Ohio State University

COLUMBUS, Ohio — When using social media to nudge people toward safe and healthy behaviors, it’s critical to make sure the words match the pictures, according to a new study.

After looking at social media posts, parents of young children were better able to recall safety messages such as how to put a baby safely to sleep when the images in the posts aligned with the messages in the text, the researchers found.

The study appears in the Journal of Health Communication.

“Many times, scientists and safety experts aren’t involved in decisions about social media for health agencies and other organizations, and we end up seeing images that have nothing to do with the safety message or, worse, images that contradict the guidance,” said lead author Liz Klein, an associate professor of public health at The Ohio State University.

Take the safe sleep example, for instance. The researchers found posts that advocated a bumper-free crib for baby but used an image of an infant in a crib with bumpers. They saw posts about preventing head injury with bike helmets illustrated by pictures of kids without bike helmets.

“In this study, we were trying to understand how much those mismatches matter — do people understand the message even if the picture isn’t right? Does the picture really matter?” Klein said.

Their answers came from research using eye-tracking technology to gauge the attention young parents paid to various posts, and subsequent tests to see what they recalled about the safety messages.

When the 150 parents in the study were shown a trio of posts with matched imagery and text and three other posts with mismatched visual and written messages, they spent far longer on the matched posts — 5.3 seconds, compared to the 3.3 seconds their eyes lingered on the mismatched posts.

Further, the matched messages appeared to make a difference in understanding and recall of safety messages. After accounting for differences in health literacy and social media use among participants, the researchers found that each second of viewing time on matched posts was associated with a 2.8% increase in a safety knowledge score.

“With nearly 70% of adults reporting use of social media, and many parents using social media and other internet sources to keep current on injury prevention strategies, social media is a great opportunity to broadcast safety and injury prevention messages,” said study co-author Lara McKenzie, a principal investigator in the Center for Injury Research and Policy at Nationwide Children’s Hospital in Columbus.

“As more health organizations and public health agencies use social media to share health information with the public, the findings of our study underscore the need to ensure that the imagery and text in social media posts are aligned.”

Klein said she understands that those managing social media accounts may be drawn to images that are the most attention-grabbing. But when it comes to health and safety, this study suggests that making sure the image and the text are sending the same message is more important.

“If you want people to put their medicine up and out of reach of children, kids to wear their bike helmets or new parents to remember that babies should always go to sleep on their backs, alone and in a crib — that’s where matching matters. Maybe save the eye-grabbing stuff and the humorous posts for different purposes.”

Klein said the findings in this study likely extend beyond child safety messaging to any number of health and safety campaigns, but that there’s more work to be done to understand how best to harness the power of social media for different types of public health communication.

“We need to pay more attention to how we communicate with the people we’re trying to influence with health and safety guidance. All of us can do a better job of thinking about how we use our social media accounts to contribute to better public health,” she said.

###

CONTACT:
Liz Klein,
[email protected]

Written by Misti Crane,
614-292-3739;
[email protected]

Media Contact
Liz Klein
[email protected]

Original Source

https://news.osu.edu/study-in-social-media-safety-messages-the-pictures-should-match-the-words/

Tags: Advertising/Public RelationsAudiovisual MediaBehaviorCritical Care/Emergency MedicineHealth CareMass MediaMedicine/HealthParenting/Child Care/FamilyPediatricsPublic Health
Share12Tweet8Share2ShareShareShare2

Related Posts

Atrial fibrillation after surgery is linked to an increased risk of hospitalization for heart failure

Atrial fibrillation after surgery is linked to an increased risk of hospitalization for heart failure

June 29, 2022
$5.3 million grant supports research into lung cancer recurrence

$5.3 million grant supports research into lung cancer recurrence

June 28, 2022

University of Cincinnati enrolling patients for PTSD clinical trials

June 28, 2022

Double duty: Early research reveals how a single drug delivers twice the impact in fragile X

June 28, 2022
Please login to join discussion

POPULAR NEWS

  • Pacific whiting

    Oregon State University research finds evidence to suggest Pacific whiting skin has anti-aging properties that prevent wrinkles

    37 shares
    Share 15 Tweet 9
  • University of Miami Rosenstiel School selected for National ‘Reefense’ Initiative focusing on Florida and the Caribbean

    35 shares
    Share 14 Tweet 9
  • Saving the Mekong delta from drowning

    37 shares
    Share 15 Tweet 9
  • Sharks may be closer to the city than you think, new study finds

    34 shares
    Share 14 Tweet 9

About

We bring you the latest biotechnology news from best research centers and universities around the world. Check our website.

Follow us

Tags

VehiclesVaccineUniversity of WashingtonVirusZoology/Veterinary ScienceUrbanizationVirologyVaccinesWeaponryViolence/CriminalsUrogenital SystemWeather/Storms

Recent Posts

  • Scientists find trigger that sets off metastasis in pancreatic cancer
  • Shedding light on reptilian health: Researchers investigate origins of snake fungal disease in U.S.
  • Dissolving the problem: Organic vapor induces dissolution of molecular salts
  • New kangaroo described – from PNG
  • Contact Us

© 2019 Bioengineer.org - Biotechnology news by Science Magazine - Scienmag.

No Result
View All Result
  • Homepages
    • Home Page 1
    • Home Page 2
  • News
  • National
  • Business
  • Health
  • Lifestyle
  • Science

© 2019 Bioengineer.org - Biotechnology news by Science Magazine - Scienmag.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Posting....