Tag: Consumer Behavior

A cross-sectional survey of 683 Saudi adults found that higher nutritional knowledge, a diploma or bachelor's degree, and following a ...

An experiment with 487 U.S. women found that realistic-looking vegan leather boosted favorable handbag ad responses while realistic vegan fur ...

A survey-based structural equation study of 402 Chinese consumers finds that live-streamer charisma, interaction, presence and immersion raise perceived value ...

A new open-access study in Discover Computing presents CMCBI, a recommendation framework that aligns corporate financial signals with consumer behavior ...

A scenario-based experiment with 346 U.S. consumers found that identical luxury sustainability information was linked to stronger trust-mediated intentions when ...

A cross-sectional survey of chatbot users in Tbilisi linked stated use intention with trust, responsive interaction and anthropomorphic design, but ...

A simulation of 227,596 grocery baskets estimated a median 23.4% basket-emissions reduction from checkout-time product substitutions, but all consumer-response findings ...

A study of 699 Vietnamese VR users finds that perceived authenticity, not visual enjoyment, most strongly drives the intention to ...

In an intriguing new study published in the journal Adaptive Human Behavior and Physiology, researchers explored the long-standing belief that ...

Community-Supported Agriculture (CSA) in Japan presents a unique landscape for agricultural practices and consumer engagement. Unlike many Western countries where ...