The smell of old books could help preserve them
Credit: Adapted from ACS Sensors 2019, DOI: 10.1021/acssensors.9b01279 Old books give off a complex mélange of odors, ranging from pleasant ...
Tag: Printed Media
The secrets behind a creepy photographic technique
Credit: Adapted from Analytical Chemistry 2019, DOI: 10.1021/acs.analchem.9b03205 In the 1960s, a French artist named Jean-Pierre Sudre began experimenting with ...
The Wikipedia gender gap
Wikipedia is one of the most successful online communities in history, yet it struggles to attract and retain editors who ...
New study highlights exaggerated physical differences between male and female superheroes
Credit: Binghamton University, State University of New York BINGHAMTON, NY - Superheroes like Thor and Black Widow may have what ...
Shimmer launches version 2.0 of its NeuroLynQ neuromarketing platform
NeuroLynQ uses GSR to assess an audience's nonconscious emotional response; this new release includes additional analytical capabilitiesCredit: Shimmer CAMBRIDGE, MA ...
Medical marketing has skyrocketed in the past two decades, while oversight remains limited
Credit: The Dartmouth Institute Healthcare spending in the United States is the highest in the world: totaling $3.3 trillion--or 17.8% ...
Middle aged men in lyrca on the rise but 'Mamils' confined to weekends, affluent suburb
Credit: MJA University of Sydney authors who led the research said the Mamil study was prompted by media attention given ...
Write with heat, cool and then repeat with rewritable paper
Credit: American Chemical Society Even in this digital age, paper is still everywhere. Often, printed materials get used once and ...