It pays to be free: No-cost products garner strong word-of-mouth recommendations
Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost ...
Tag: Advertising/Public Relations
‘Citizen scientists’ help track foxes, coyotes in urban areas
Credit: Photo courtesy UW Urban Canid Project CHAMPAIGN, Ill. -- As foxes and coyotes adapt to urban landscapes, the potential ...
What’s your attitude about body hair removal?
New study lays bare cultural reasons around the globe for bikini waxing and man-scaping As beachgoers scramble to trim their ...
Public health leaders call for new efforts to promote vaccination acceptance
On Thursday, an international coalition of public health leaders including CUNY Graduate School of Public Health and Health Policy (CUNY ...
DIY dentistry — It’s a don’t
Low-cost dental kits may come with a big price As direct-to-consumer marketing becomes pervasive, there's a growing trend of Do-It-Yourself ...
New research suggests sugar taxes and labelling are effective
Taxes on sugary products and labels on the front of packages can help reduce sugar consumption, according to a study ...
Sex sells: how masculinity is used as currency to buy sperm donors’ time
UK and Australian sperm banks use masculine archetypes to attract donors Sperm banks in the United Kingdom and Australia use ...
VisiBlends, a new approach to disrupt visual messaging
Computer scientists invent quick and easy tool that combines human and machine intelligence to create striking graphic messages.Credit: Lydia Chilton/Columbia ...
Food packaging claims mislead consumers with ideas of health
Research finds four distinct ways that food brands claim to be 'healthy' and how those types of claims influence consumers' ...
Study finds differences in storefront tobacco advertising by product type
April 24, 2019 -- In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the ...
Shimmer launches version 2.0 of its NeuroLynQ neuromarketing platform
NeuroLynQ uses GSR to assess an audience's nonconscious emotional response; this new release includes additional analytical capabilitiesCredit: Shimmer CAMBRIDGE, MA ...
Transparency from charities about how funds are used builds trust and increases giving
BLOOMINGTON, Ind. -- Charitable and humanitarian organizations are increasingly tapping into a $30 billion crowdfunding market, not only to raise ...
Wipes labeled as ‘flushable’ wreak havoc on household plumbing and municipal sewers
Thinking twice about what you flush away may help you save money, and the environment. Today, Ryerson University released a ...
Job indicators drop slightly again for Americans with disabilities
nTIDE March 2019 Jobs Report: Foundation and University of New Hampshire release nTIDE Report -- Monthly Update -- featuring Rooted ...