The hidden secrets of creating a viral YouTube ad
New from the Journal of Marketing Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. ...
Tag: Mass Media
It pays to be free: No-cost products garner strong word-of-mouth recommendations
Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost ...
Spec fic writers named 2019 Neukom Institute awards winners
Two books and a play set in near future tell cautionary & optimistic talesCredit: Neukom Institute HANOVER, N.H. - June ...
Study examines youth suicides after ’13 Reasons Why’
Bottom Line: The popular Netflix series "13 Reasons Why" was controversial for its portrayal of the suicide of a 17-year-old ...
Self-harm images on Instagram associated with subsequent self-harm in viewers
Research has documented the widespread availability of graphic images of self-harm, such as cuttings, on the photo-sharing platform Instagram. After ...
Marching for climate change may sway people’s beliefs and actions
Americans have a long tradition of taking to the streets to protest or to advocate for things they believe in. ...
New Stanford research examines how augmented reality affects people’s behavior
Credit: Mark Miller and Stanford's Virtual Human Interaction Lab As major technology firms race to roll out augmented reality products, ...
New study reveals that some over reported stress after 2016 election to support political party
In a new study, researchers found that many Democrats may have over reported mental stress after the 2016 election. By ...
New study finds people are using Twitter to bridge political divides
Given the current atmosphere of political polarization, conventional wisdom suggests that conversations about politics - especially those taking place online ...
Research sheds light on UK’s new unsustainable viewing habits
A new study looks behind closed doors to reveal how UK viewing habits are shifting away from traditional broadcasting with ...
New study shows scientists who selfie garner more public trust
Credit: Scientific illustration by: Jen Burgess @isolinestudios BATON ROUGE - Many scientists today have embraced social media as tools to ...
Tech-saavy people more likely to trust digital doctors
UNIVERSITY PARK, Pa. -- Would you trust a robot to diagnose your cancer? According to researchers at Penn State, people ...
People more likely to trust machines than humans with their private information
GLASGOW, Scotland -- Not everyone fears our machine overlords. In fact, according to Penn State researchers, when it comes to ...
Believing machines can out-do people may fuel acceptance of self-driving cars
GLASGOW, Scotland -- In order for self-driving cars to hit the streets, more people may need to concede that machines ...