Tweeting while viewing doesn’t diminish TV advertising’s reach and often leads to shopping
Credit: Indiana University BLOOMINGTON, Ind. -- People watching "social shows" like "Dancing with the Stars" or "The Bachelor" on television ...
Tag: Advertising/Public Relations
Visualization strategies may backfire on consumers pursuing health goals
CORVALLIS, Ore. - Using visualization as motivation is a common technique for achieving goals, but consumers who are pursuing health ...
Future Science Group launches new initiative, PharmaPlatforms
Future Science Group is delighted to announce the launch of a new arm of its business, PharmaPlatforms Recognising the need ...
EU funds research on synthetic drugs, cookies in the Internet, and social inequality
Goethe University secures three ERC Advanced Grants, a total of € 7.7 million for five yearsCredit: Uwe Dettmar "For the ...
Caffeine on the mind? Just seeing reminders of coffee can stimulate our brain
Even looking at things that remind of coffee can arouse our minds, reveals new University of Toronto studyCredit: Yana Kaz ...
How social media dethroned Hollywood
Social media platforms have redefined how we are entertained, with some YouTube creators usurping Hollywood stars in popularity. They are ...
Consumers view nutrition and health claims differently than regulators
During this unique study an international team of researchers led by the University of Surrey investigated whether consumers in the ...
How the ‘good feeling’ can influence the purchase of sustainable chocolate
Göttingen agricultural economists study the effect of the 'warm glow of giving'Credit: Jacqueline Macou via Pixabay More and more products ...
Analyzing a Facebook-fueled anti-vaccination attack: 'It's not all about autism'
Credit: Image appears with compliments from Elsevier PITTSBURGH, March 21, 2019 - Social media has given those espousing anti-vaccination sentiments ...
Canadian food and beverage companies get mixed grades on nutrition goals: U of T report
Credit: Katherine Fogler Canada's largest food and beverage manufacturers could aim higher to improve nutrition, reduce obesity and prevent chronic ...
Study reveals how motivation affects nutrition and diet
New research led by the University of East Anglia (UEA) suggests that people with a positive attitude are more likely ...
Adolescents are more likely than adults to use fruit- and candy-flavored e-cigarettes
Results from a nationally representative study by Dartmouth show that teen and young adult vapers prefer fruit- and candy-flavored e-cigarettes ...
Fake warnings on e-cigarette ads distract kids from truth
Study finds advertising strategy stuck with boys COLUMBUS, Ohio - When it comes to marketing electronic cigarettes to young people, ...
New study highlights the influence social media has on children’s food intake
New University of Liverpool research, published in Pediatrics, highlights the negative influence that social media has on children's food intake. ...