• HOME
  • NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • INSTAGRAM
    • TWITTER
Wednesday, October 29, 2025
BIOENGINEER.ORG
No Result
View All Result
  • Login
  • HOME
  • NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
        • Lecturer
        • PhD Studentship
        • Postdoc
        • Research Assistant
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • INSTAGRAM
    • TWITTER
  • HOME
  • NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
        • Lecturer
        • PhD Studentship
        • Postdoc
        • Research Assistant
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • INSTAGRAM
    • TWITTER
No Result
View All Result
Bioengineer.org
No Result
View All Result
Home NEWS Science News Health

New study highlights the influence social media has on children’s food intake

Bioengineer by Bioengineer
March 4, 2019
in Health
Reading Time: 2 mins read
0
Share on FacebookShare on TwitterShare on LinkedinShare on RedditShare on Telegram

New University of Liverpool research, published in Pediatrics, highlights the negative influence that social media has on children’s food intake.

Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the impact of marketing by YouTube video bloggers (vloggers) on these outcomes has, until now, not been known.

According to a recent report by Ofcom children in the UK now access social media more than ever before. Approximately 93% of 8-11-year-olds go online, 77% use YouTube and 18% have a social media account. In older children (12-15-year-olds), 99% go online, 89% use YouTube and 69% have a social media account. Both age groups watch YouTube vloggers.

Vloggers’ influence

PhD student Anna Coates, from the University’s Appetite and Obesity research group, conducted a study to examine the effect of social media marketing of snack foods (healthy and unhealthy), via vloggers’ Instagram pages, on children’s snack intake.

During the study 176 children, aged between 9 and 11 years, were randomly split into three equal groups and were shown artificially created, but realistic, Instagram pages of popular vloggers (each has millions of followers). One group was shown images of the vlogger with unhealthy snacks, the second group was shown images of the vlogger with healthy snacks and the third group was shown images of the vlogger with non-food products. The participants’ subsequent intake of snacks (healthy and unhealthy options) were measured.

Children in the group that viewed the unhealthy snack images consumed 32% more kcals from unhealthy snacks specifically and 26% more kcals in total (from healthy and unhealthy snacks) compared with children who saw the non-food images. There was no significant difference in total kcal intake, or healthy snack kcal intake, between children who saw the Instagram profile with healthy images and those who saw the non-food images.

Impactful and exploitative

Of the study Anna Coates, said: “These findings suggest that the marketing of unhealthy foods, via vloggers’ Instagram pages, increases children’s immediate energy intake. The results are supported by celebrity endorsement data, which show unhealthy food endorsements increase children’s unhealthy food intake, but healthy food endorsements have little or no effect on healthy food intake.

“Young people trust vloggers more than celebrities so their endorsements may be even more impactful and exploitative. Tighter restrictions are needed around the digital marketing of unhealthy foods that children are exposed to, and vloggers should not be permitted to promote unhealthy foods to vulnerable young people on social media.”

###

The full study, entitled ‘Social Media Influencer Marketing and Children’s Food Intake: A Randomized Trial’, can be found on the Pediatrics website once the embargo lifts.

Media Contact
Simon Wood
[email protected]
http://dx.doi.org/10.1542/peds.2018-2554

Tags: Advertising/Public RelationsBehaviorDiet/Body WeightEating Disorders/ObesityPublic HealthSocial/Behavioral Science
Share15Tweet8Share2ShareShareShare2

Related Posts

Genetic Variations Shape Human Lung Imaging Traits

October 29, 2025

Targeted Vector Enables Brain Endothelial Gene Delivery

October 29, 2025

XGBoost Model Accurately Spots Multiethnic Skin Cancer Risks

October 29, 2025

American Pediatric Society Honors Bruce D. Gelb, MD with 2026 APS John Howland Award

October 29, 2025
Please login to join discussion

POPULAR NEWS

  • Sperm MicroRNAs: Crucial Mediators of Paternal Exercise Capacity Transmission

    1289 shares
    Share 515 Tweet 322
  • Stinkbug Leg Organ Hosts Symbiotic Fungi That Protect Eggs from Parasitic Wasps

    311 shares
    Share 124 Tweet 78
  • ESMO 2025: mRNA COVID Vaccines Enhance Efficacy of Cancer Immunotherapy

    199 shares
    Share 80 Tweet 50
  • New Study Suggests ALS and MS May Stem from Common Environmental Factor

    135 shares
    Share 54 Tweet 34

About

We bring you the latest biotechnology news from best research centers and universities around the world. Check our website.

Follow us

Recent News

Radiomics, AI, Fusion Predict Hidden Lung Cancer

Genetic Variations Shape Human Lung Imaging Traits

Innovative “TITUR” Nanomedicine Platform Advances Personalized mRNA Cancer Therapy

Subscribe to Blog via Email

Success! An email was just sent to confirm your subscription. Please find the email now and click 'Confirm' to start subscribing.

Join 67 other subscribers
  • Contact Us

Bioengineer.org © Copyright 2023 All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Homepages
    • Home Page 1
    • Home Page 2
  • News
  • National
  • Business
  • Health
  • Lifestyle
  • Science

Bioengineer.org © Copyright 2023 All Rights Reserved.