• HOME
  • NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • INSTAGRAM
    • TWITTER
Thursday, August 7, 2025
BIOENGINEER.ORG
No Result
View All Result
  • Login
  • HOME
  • NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
        • Lecturer
        • PhD Studentship
        • Postdoc
        • Research Assistant
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • INSTAGRAM
    • TWITTER
  • HOME
  • NEWS
  • EXPLORE
    • CAREER
      • Companies
      • Jobs
        • Lecturer
        • PhD Studentship
        • Postdoc
        • Research Assistant
    • EVENTS
    • iGEM
      • News
      • Team
    • PHOTOS
    • VIDEO
    • WIKI
  • BLOG
  • COMMUNITY
    • FACEBOOK
    • INSTAGRAM
    • TWITTER
No Result
View All Result
Bioengineer.org
No Result
View All Result
Home NEWS Science News Health

More evidence that TV ads may influence kids’ drinking

Bioengineer by Bioengineer
September 7, 2016
in Health
Reading Time: 3 mins read
1
Share on FacebookShare on TwitterShare on LinkedinShare on RedditShare on Telegram

television

PISCATAWAY, NJ – The more advertising kids see for particular brands of alcohol, the more they consume of those brands, according to a new study.

The research, published in the September issue of the Journal of Studies on Alcohol and Drugs, adds to evidence linking alcohol advertising to underage drinking. And it suggests that TV ads really do influence the amount of alcohol kids drink.

Past studies have found that underage drinkers often have a preference for the brands of alcohol they see advertised.

“But critics could say, sure, ads influence the brands underage drinkers choose, but not whether they drink, or how much they drink in total,” said Timothy Naimi, M.D., M.P.H., lead researcher on the new study and an associate professor of community health sciences at Boston University School of Public Health.

However, he said his team’s findings counter that argument: The more exposure kids had to brand-specific alcohol ads on TV, the greater the total amount they consumed of those brands, even after adjusting for consumption of all non-advertised brands. This adjustment is important, says Naimi, because it takes into account the fact that those who watch more television may tend to drink more.

The findings are based on a national sample of 1,031 13- to 20-year-olds who said they’d had alcohol in the past month. They were asked whether, in the past month, they’d watched any of 20 popular TV shows that featured alcohol commercials. They also reported on their consumption of the 61 brands in those commercials.

The researchers measured youths’ ad exposure in what they term “adstock units.” On average, underage drinkers who’d seen zero units had about 14 drinks per month; that rose to about 33 per month by the time they’d seen 300 adstock units. Drinking levels shot up among kids exposed to more than 300 units, reaching 200-plus drinks in the past month.

As it stands, Naimi pointed out, alcohol advertising is self-regulated by the industry. Manufacturers have guidelines saying that ads should be limited to media that have a mostly adult audience, for instance. But alcohol companies don’t always follow their own guidelines, and there is no penalty for violations.

Nonetheless, the current study is not the first to show that under-21 audiences are seeing plenty of alcohol ads, despite the industry’s own regulations.

For parents, Naimi said, the findings may offer extra motivation to curb kids’ time in front of the TV, particularly for programming with alcohol advertising. In general, experts recommend that children and teenagers spend a limited amount of time each day in front of a “screen” — whether a TV, computer, or phone. The point, in part, is to free more time for healthier activities, such as exercising and reading.

“This could be yet another reason to limit screen time,” Naimi said.

###

Naimi, T. S., Ross, C. S., Siegel, M. B., DeJong, W., & Jernigan, D. H. (September 2016). Amount of televised alcohol advertising exposure and the quantity of alcohol consumed by youth. Journal of Studies on Alcohol and Drugs, 76(5), 723-729. doi: 10.15288/jsad.2016.77.723

To arrange an interview with Timothy S. Naimi, M.D., M.P.H., please contact Elissa Snook at (617) 638-6823 or [email protected].

The Journal of Studies on Alcohol and Drugs is published by the Center of Alcohol Studies at Rutgers, The State University of New Jersey. It is the oldest substance-related journal published in the United States.

To learn about education and training opportunities for addiction counselors and others at the Rutgers Center of Alcohol Studies, please visit AlcoholStudiesEd.rutgers.edu.

Media Contact

Lisa S Chedekel
[email protected]
617-571-6370
@JSADJournal

http://www.jsad.com

The post More evidence that TV ads may influence kids’ drinking appeared first on Scienmag.

Share12Tweet8Share2ShareShareShare2

Related Posts

Phosphorylated α-Synuclein in Fluids Misleading for Synucleinopathy

Phosphorylated α-Synuclein in Fluids Misleading for Synucleinopathy

August 7, 2025
How Behavior Patterns Predict Teen Substance Use

How Behavior Patterns Predict Teen Substance Use

August 7, 2025

NADMED Named Tier 4 Sponsor for ARDD 2025

August 7, 2025

Youth and OTC CBD Use: Spain’s Current Landscape

August 7, 2025
Please login to join discussion

POPULAR NEWS

  • blank

    Neuropsychiatric Risks Linked to COVID-19 Revealed

    76 shares
    Share 30 Tweet 19
  • Overlooked Dangers: Debunking Common Myths About Skin Cancer Risk in the U.S.

    61 shares
    Share 24 Tweet 15
  • Modified DASH Diet Reduces Blood Sugar Levels in Adults with Type 2 Diabetes, Clinical Trial Finds

    48 shares
    Share 19 Tweet 12
  • Predicting Colorectal Cancer Using Lifestyle Factors

    46 shares
    Share 18 Tweet 12

About

We bring you the latest biotechnology news from best research centers and universities around the world. Check our website.

Follow us

Recent News

Phosphorylated α-Synuclein in Fluids Misleading for Synucleinopathy

Genetic Traits of Enterocytozoon bieneusi in Hebei Cattle

LiNiO2 Nanosheets: A New Cathode for Lithium-Ion Batteries

  • Contact Us

Bioengineer.org © Copyright 2023 All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Homepages
    • Home Page 1
    • Home Page 2
  • News
  • National
  • Business
  • Health
  • Lifestyle
  • Science

Bioengineer.org © Copyright 2023 All Rights Reserved.