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	<title>hospital choice &#8211; BIOENGINEER.ORG</title>
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	<title>hospital choice &#8211; BIOENGINEER.ORG</title>
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		<title>How Physician Branding Shapes Hospital Choice through Word-of-Mouth</title>
		<link>https://bioengineer.org/how-physician-branding-shapes-hospital-choice-through-word-of-mouth/</link>
		
		<dc:creator><![CDATA[Bioengineer]]></dc:creator>
		<pubDate>Sat, 17 Jan 2026 20:06:42 +0000</pubDate>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[and patient trust]]></category>
		<category><![CDATA[Based on the content]]></category>
		<category><![CDATA[focusing on the core themes of physician branding]]></category>
		<category><![CDATA[Hasta Katılımı** * **Doktor Markalaşması:** Yazının ana konusu. * **Sözlü Pazarlama:** Etkinin başlangıç]]></category>
		<category><![CDATA[Hastane Tercihi]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[here are 5 appropriate tags: **Physician Branding]]></category>
		<category><![CDATA[hospital choice]]></category>
		<category><![CDATA[Hospital Preference]]></category>
		<category><![CDATA[İşte 5 uygun etiket (Türkçe): **Doktor Markalaşması]]></category>
		<category><![CDATA[Patient Trust**]]></category>
		<category><![CDATA[Sağlık Hizmetleri Pazarlaması]]></category>
		<category><![CDATA[Sözlü Pazarlama]]></category>
		<category><![CDATA[word-of-mouth influence]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
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					<description><![CDATA[In the rapidly evolving landscape of healthcare marketing, one influential yet often underexplored element is the interplay between physician branding and patient preferences for hospitals. A groundbreaking study conducted by Göde and Öztürk sheds light on this relationship, detailing how physician branding serves as a crucial mediating factor in the impact of word-of-mouth marketing on [&#8230;]]]></description>
		
		
		
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